Paid Media
Gestionamos los medios pago que son clave para tu estrategia de marketing y que permiten ganar visibilidad y reputación entre tu público objetivo.
Owned Media
Creamos y potenciamos tus propios medios (web, redes sociales, blog, etc.) a través de diferentes técnicas para difundir tu propio contenido de marca y conseguir visibilidad.
Earned Media
A partir de la estrategia de Paid y Owned Meida, trabajamos para maximizar la repercusión de las acciones en redes sociales, medios de comunicación, etc.
Crafting process
Utilizing concise structure to express beauty without unnecessary decoration is set as the main design direction through out the project.
1: 1 scale drawings and woodworking equipment was prepared for cutting out the plate, which is used for ensuring the symmetry of the chair. The model was mostly joined together with planted mortise (Milter). Like its name, the attaching process was similar to planting seedlings, with a dowel and two hole. The advantages of using planted mortise joints are its easy construction and effective connection. In some specific situation, it could also be used in the positions where normal mortise joints will be powerless.
The dowels shaped as oval ridges could be cut with circular saw and band saw effectively. The depths of the grooves on the chair are generally 2 cm. Boards for sitting, which connected right and left two sides were joint by stronger stub mortise and stub tenon. They cost relatively more time to make, with chisels carved the timbers slowly, but provided stringer carrying capacity.
The gluing process lasted half an hour. In order to allow the mortise joints to be glued at the correct position, they were grouped and completed at the same time to avoid dislocation. No. 60 to No. 180 sandpaper were used for surface treatment. After polishing, the chair gradually revealed its beauty texture. A layer of protective wood oil was used for the coating in advance, followed by another polishing process with ultra-fine sandpaper, No. 240. The final stage was a layer of beeswax as the uppermost coat.
Crafting process
Utilizing concise structure to express beauty without unnecessary decoration is set as the main design direction through out the project.
1: 1 scale drawings and woodworking equipment was prepared for cutting out the plate, which is used for ensuring the symmetry of the chair. The model was mostly joined together with planted mortise (Milter). Like its name, the attaching process was similar to planting seedlings, with a dowel and two hole. The advantages of using planted mortise joints are its easy construction and effective connection. In some specific situation, it could also be used in the positions where normal mortise joints will be powerless.